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Congratulations to Boity on the launch of her own perfume called ‘Pink Sapphire’, made in partnership with Halo Heritage.
The multi-talented star and entrepreneur continues to expand her empire and now has her own perfume range to add to her list of achievements.
Pink Sapphire is best described as an ode to powerful, modern, African queens, making Boity most fitting in her role as partner and muse.
When I met Boity for the first time and hugged her, her energy and essence felt ‘pink’, like the colour of love. Pink Sapphire embodies her bubbly and joyous personality — she’s elegant yet approachable, down-to-earth but sophisticated. Together, we created a signature scent that’s fit for the sensual, feminine, multifaceted woman who is in charge of her destiny.Inge Peacock, CEO of Halo Heritage.
There could not have been a far better brand alignment, as creating a fragrance has been a lifelong dream of Boity’s.
After turning 30, I wanted to work on a fragrance geared towards a more mature audience, so in many ways, this collaboration was perfect timing.Boity